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Città Bella Logo Rebrand

"Bella is _________."
Dare to be yourself, Dare to believe. 
Bella儂儂鼓勵你成為你自己,定義自我面貌,懷抱最真實的信念,你,就是美好事物的解答!

JL DESIGN為台灣第一本自有女性雜誌品牌:Bella.tw儂儂 Logo改版。作為台灣歷史最悠久的時尚雜誌,我們期待突破過去Bella風格,懷抱既有的經典美學嘗試新意。新版Logo選用具有未來感的字體Futura輔以細節設計的切角和柔軟的圓弧曲線,期待在新的設計上,帶來俐落、時尚而雋永的風格。

在我們心中,《Città Bella 儂儂》雜誌代表都會女性的多元風格、成熟、自信,無需汲營他人眼光,敢於追求夢想,信仰當代女性美好的內在涵養、勇敢追求自信光彩。

"Bella is _________."
Dare to be yourself, Dare to believe. Bella encourages you to be yourself, to decide on who you want to be, to believe in being true because you are the perfect answer to everything.

JL DESIGN in the logo redesign of Taiwan’s first female magazine, Città Bella, seeks a breakthrough for Taiwan’s oldest fashion magazine by adding a twist to its classical style. The new logo uses Futura, a font that looks futuristic, with details in its cornering and gentleness in its curves. The new design brings with it a cleaner, sharper look that never tires.

Città Bella is a female magazine that represents diversity, maturity and confidence. For those daring in the pursuit of one’s dream, not one to look for approval. Celebrating the inner beauty of the modern women and the courage to believe in oneself.



Client / Città Bella Taiwan
Design Agency / JL DESIGN
Creative Director / 羅申駿JL
Executive Producer / 巫安琪 Angela Moo
Head of Project / 蔡佳穎 Chia Ying Tsai 
Project Manager / 林志翰 Ryan Lin
Project Coordinator / 王日暄 Sandy Wang
Art Director / 魏良恩 Lance Wei
Graphic Designer / 陳施澄Kelsie Chan、陳乙萱Yi-Shuan Chen、蔡曉正Jade Chang、蔡瑋廷Abby Tasi
Motion Designer / 許峻良 Jim Chun-Liang Hsu、葉庭妤Orange Mugi 



Città Bella Logo Rebrand
Published:

Città Bella Logo Rebrand

Published: